Saturday, January 23, 2016

4 quick and easy ways to improve your branding online

Building an online brand can seem overwhelming to new or small businesses. There are so many possibilities. But once you have your website up and running, and you've decided on which, if any, social networks to target, there some simple measures you can take to help build your brand. Here are 4 easy ways to increase your brand exposure:
  1. Use vanity URLs
    When you create a social media account for your business you're given a unique URL that links to your page or profile. Usually this will consist of a random and rather unmemorable collection of letters and numbers. A vanity URL is one that includes your name, or company name, and is set up easily with most social media sites. Using a vanity URL makes your page easier to find, easier to remember and looks more professional.
  2. Set up a favicon on your website
    A favicon is that tiny little logo that appears in the browser tab next to the page title. These are extremely useful to those of us who somehow always seem to have so many tabs open that the favicon is literally all we can see. If a website doesn't have a favicon I can spend seconds clicking around from tab-to-tab looking for the right one. And we all know how valuable seconds are in the online world. A favicon helps your visitors become more familiar with your logo and branding, making them more likely to recognise and remember it later.
  3. Connect the online dots
    Cross-reference your various URLs everywhere. Include your website and social media profile in your email signature, and give your website visitors plenty of opportunity to link back to your social media pages. Make sure your website is mentioned in social media About sections and summaries, and post any updates to your website or blog as status updates.
  4. Use your logo in your email signature
    Because the brain is so quick to process images, it is to your advantage to get your logo seen whenever you possibly can. One way to do this is to add it to your email signature. This step is a little more complicated than the others and you may need to ask your web developer to help you. Ideally, you (or your developer) will create an HTML signature and host your logo on your website. The alternative to this is creating the signature yourself in your email client, which will include the image as an attachment. This has issues however, not least that many people now read emails on their mobile devices on-the-go, and so any images you attach will use up their mobile data allowance. One disadvantage of hosting images is that some people block images in emails. So make sure your developer adds an alt attribute to the image tag.
Of course this is in no way a definitive list but hopefully I have given you some simple ideas that you can quickly get started with. To avoid feeling overwhelmed, just choose one or two things at a time to work on until you gain the confidence to try bigger and better things. The online world is your oyster - don't be afraid to crack it open and claim the pearl.

21 comments:

  1. Hi to every one, the contents present at this site are
    actually remarkable for people experience, well, keep up the good work fellows.
    Digital Marketing Course in Chennai

    ReplyDelete
  2. The service providers are constantly looking to upgrade and provide the business entities an effective social media presence that is indispensable for business success today. Web design tampa

    ReplyDelete
  3. There are many people who have already come to know the significance of the internet in earning lots of money. seodennis.com

    ReplyDelete
  4. This scenario should open your eyes to the fact that your search engines marketing strategies depend vastly on these three major engines. Advertising network

    ReplyDelete
  5. Apart from the services provided by the hosting company, it is also very important to know about the ranking and reputation they have in the market. Selecting a Reliable Hosting Provider for Blog or Website

    ReplyDelete
  6. Even though your online marketing business opportunity can be run from home, you are still going to need to put some hard work into it. Small business internet marketing

    ReplyDelete
  7. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. seo expert

    ReplyDelete
  8. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  9. If your website is well established, you are at least a step ahead of the new sites coming online each day, but that doesn't necessarily equate to the volume of traffic you are looking for. how to build a blog

    ReplyDelete
  10. Making incredible substance requires explore. You need to consider what's slanting on the planet.peterborough web design

    ReplyDelete
  11. In other words, you can position yourself at different times in different markets as different things. Branding is more set in stone-- it's a hard-core recognition factor.cannabis web design

    ReplyDelete
  12. Each word composed has enraptured its crowd in the most remarkable way.
    Changelly

    ReplyDelete
  13. Those things additionally set aside opportunity to do and expect you to figure out how to do them. bahrain seo

    ReplyDelete
  14. Key online recordings can make more movement as the video is immediately shared all through the world with a tick of the catch to circulate around the web. Emeryeps.com

    ReplyDelete
  15. All things considered, beyond any doubt it is however not in the way numerous think.https://edkentmedia.com/inbound-marketing/

    ReplyDelete
  16. Its my great pleasure to visit your blog and to enjoy your great posts here. I like it a lot. I can feel that you paid much attention for those articles, as all of them make sense and are very useful.  web development

    ReplyDelete
  17. This is a process which drives visitors to your website and helps them to locate your company based on their search engine keywords. It's vital to choose the best seo company for this essential task 210-260 exam questions

    ReplyDelete
  18. The relevance of the connection is perhaps the most important. If your website is about snowboarding, linking to your website from another site that deals with tropical fish will not do you much good. High Authority Backlinks

    ReplyDelete
  19. Online marketing organizations help in giving your image the edge and new-age gleam.http://thesoundandnoise.com/

    ReplyDelete